There are some interesting ideas in here and I liked the piece, but I think this debate of trying to attract more fans lacks something. Why everyone wants to attract more fans? Of course I understand that clubs want money, but I think there should be important also improving what we have for the people involved already. I mean, the changes shoud come from making football a better and more affordable entertainment, for people who already love it.
Improving football for people who are already football fans should be the main focus, instead of attracting others that might not like football or just do it in a superficial way. That's when I think it makes total sense what you said about the age groups around 30-40s.
Absolutely agree that football needs to be more affordable, both the live experience and pay tv. It‘s becoming impossible for low-income demographics to take part in football culture.
Enjoyed reading this. While I'm in the u-25 group, I've also wondered why clubs didn't invest more on older people, as they're actually the 'right' kind of fans. They're the one that actually do push and move the bottom line which they only care about.
I think most of it is just following the herd and all the marketing talk and noise blabber. They've hardly stopped to rethink their initial thinking.
I'm happy you enjoyed it. Thanks for your perspective. And I agree, there's a general follow the herd mentality in marketing, and football is no different.
There are some interesting ideas in here and I liked the piece, but I think this debate of trying to attract more fans lacks something. Why everyone wants to attract more fans? Of course I understand that clubs want money, but I think there should be important also improving what we have for the people involved already. I mean, the changes shoud come from making football a better and more affordable entertainment, for people who already love it.
Improving football for people who are already football fans should be the main focus, instead of attracting others that might not like football or just do it in a superficial way. That's when I think it makes total sense what you said about the age groups around 30-40s.
Absolutely agree that football needs to be more affordable, both the live experience and pay tv. It‘s becoming impossible for low-income demographics to take part in football culture.
Enjoyed reading this. While I'm in the u-25 group, I've also wondered why clubs didn't invest more on older people, as they're actually the 'right' kind of fans. They're the one that actually do push and move the bottom line which they only care about.
I think most of it is just following the herd and all the marketing talk and noise blabber. They've hardly stopped to rethink their initial thinking.
I'm happy you enjoyed it. Thanks for your perspective. And I agree, there's a general follow the herd mentality in marketing, and football is no different.
great piece. Clubs should treat those 30+ fans as preservers and ambassadors for a club’s identity and culture